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Heroin Chic is a clothing company in the HD Universe.
It evidently sells clothes inspired by the drug heroin, as evident by its secondary logo (made entirely of dots that resemble heroin clumps). In Grand Theft Auto IV, it is featured in the in-game website www.peepthatshit.com under the "Street Fashion" shopping section. In Grand Theft Auto V, Heroin Chic clothes appear to be sold in Sub Urban stores around San Andreas.