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In Grand Theft Auto: San Andreas, there are several billboards advertising the cigarettes in the three cities of San Andreas but especially in Los Santos. In Binco, it is possible to buy a shirt with the Homies Sharp logo. The brand is one of the sponsors of the Hotring Racer.
In Grand Theft Auto IV, some pedestrians are seen wearing a t-shirt with the Homies Sharp logo and kiosks in Liberty City sell Homies Sharp, but the player cannot buy them. Tobaccofacts.net also promotes Homies Sharp.
It seems to be based on Phillies Blunt, which is a cigar that is widely known throughout the urban community as a popular wrap to roll marijuana inside of. They have similar logos, the difference being that Homies Sharp use a diamond shape logo with a silver outline while the Phillies Blunt logo has an oval shape with a gold outline.