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The company is most likely involved in offering loans, as evidenced by a billboard located in South Bohan in Grand Theft Auto IV which says, among other things, "Helping you buy things you can't afford". Its name is presumably a reference to "IOU," a term which refers both to a document that acknowledges a debt owed, and is an abbreviation that phonetically matches the phrase "I owe you".
The name of the company however would indicate the company is based on AOL.