In Grand Theft Auto: Liberty City Stories, it is advertised with several billboards in Liberty City showing two female models in a black and white monotone picture, and another simply featuring the logo on a black background. The company owns a fleet of Yankees that can be seen on the streets of the city.
It is a parody of American fashion chain Calvin Klein.
- The secondary billboard for KC in the original version of Grand Theft Auto: Liberty City Stories show two female pedestrians (British and Chinese pedestrians, both with the codes WFYST and SOFYRI respectively) who can be found in Grand Theft Auto: San Andreas.
- However, in the re-released version of the game, the models look much different.