In GTA: San Andreas, the clothing branch operates in Rodeo, Los Santos. The Rodeo branch is inaccessible to the player and plays no role in the storyline whatsoever. Kevin Clone also produces cologne or perfume, based on pedestrian dialogue.
In GTA: Liberty City Stories, it is advertised with several billboards in Liberty City showing two female models in a black and white monotone picture, and another simply featuring the logo on a black background. The company owns a fleet of Yankees that can be seen on the streets of the city.
It is a parody of American fashion chain Calvin Klein.
- The secondary billboard for KC in the original version of GTA: Liberty City Stories show two female pedestrians (British and Chinese pedestrians, both with the codes WFYST and SOFYRI respectively) who can be found in Grand Theft Auto: San Andreas.
- However, in the re-released version of the game, the models appear to have been redrawn.