- Lamar: "You're sounding more and more like a snee-i-itch every day!"
- Franklin: "I sound like somebody tryna' make some paper and not get killed."
- ―Lamar and Franklin.
Lamar is the best friend of Franklin from the Chamberlain Hills neighborhood. He has been described as "crazy" by Rockstar Games. It appears that Lamar is a drug dealer and gang-banger due to Franklin's comments about Lamar's "slangin' dope" and "throwing up gang signs". He is a member of the Families street gang. Lamar was working as a repo man for Premium Deluxe Motorsport until Simeon fired him and Franklin.
Events of GTA V
Lamar is first seen working a repossession job in Vespucci Beach with Franklin. Soon after, Lamar and Franklin are assigned by Simeon to repossess a Bagger in a Vagos-controlled area of Vespucci. While searching for the bike, the two are confronted by Vagos and are forced to fight their way out of the neighborhood. The two are able to find the bike, but the owner is killed in the process; knowing the repossession is meaningless, Lamar takes the bike for himself.
Lamar brings Franklin along to kidnap a Ballas member named D, for no other reason than that Lamar saw "opportunity". With the help of Chop, the two succeed in abducting D; however, they are forced to free him when Lamar inadvertently reveals their location.
When describing Lamar, Rockstar Games' Dan Houser said that even though he is crazy, he is a "good kind of crazy", and also a "very funny" main character, while his best friend, Franklin, is the opposite of him.
During missions Lamar is lazy and tends to get himself in trouble by blindly trusting anyone offering him money. He's also not very bright. He constantly gets himself, Franklin and others into situations that common sense would normally keep people away from. An example is in a mission where Franklin, Lamar and Trevor go to Grove Street to make a drug deal. Had Trevor not been there to uncover the possible rip off Lamar would've ended up buying a brick of drywall.
- GTA V
- Franklin and Lamar
- Chop (Boss)
- The Long Stretch (Boss)
- Hood Safari (Boss)
- Deep Inside
- Pack Man
- Lamar Down
- GTA V endings
- GTA Online
- Mall or Nothing (Boss)
- As revealed in IGN's hands-on preview of Grand Theft Auto V, Franklin does not own Chop, Lamar does. It was previously believed that Chop was Franklin's dog. After the fifth mission of the game (called "Chop") Chop the dog moves to Franklin's house because of troubles Lamar has gotten into, in some cut scenes Lamar is seen with Chop even after he was moved to Franklin's house, indicates that Lamar still has free access to Chop and that they might be sharing the dog.
- According to both Lamar himself and Franklin he is of Apache descent.