Little Bitchz Inc are the makers of the immensely popular doll in Grand Theft Auto IV. Over 50 million of the dolls have sold worldwide under names like Frisky Felicity, Naughty Natasha, Bootilicious Barbara, and Tessa Tart. Parent groups believe the dolls are teaching girls to become "materialistic sluts" and filed complaints against them. The dolls are likely a parody of real-life Bratz dolls, which have received similar complaints.