Loveyourmeat is a website in Grand Theft Auto IV. The site focuses on both a love of meat eating and a hatred towards vegetarians. It lists reasons why meat is better than vegetables. Parents Against Tofu Eating (PATE) has a section in the website. The site, along with PATE, are parodies of the real life animal rights and pro-vegetarian organization People for the Ethical Treatment of Animals (PETA) . The website may also be inspired by real life, itself a parody of PETA; PWEETA stands for "People Who Enjoy Eating Tasty Animals." The website title's use of 'meat' is slang for the word 'penis'.