- "Exercise doesn't have to involve breaking a sweat and that's why Americans love bowling. Go for that tricky 6-9 split secure in the knowledge that you are playing a sport."
- ―GTA IV Manual Description
In GTA IV, there are only two Memory Lanes alleys, one located at Firefly Island, Broker and another in Golden Pier, in Westminster, Algonquin, off Union Drive West. Players can opt to either play a round of bowling on their own or with a friend or girlfriend, turning into a little competition; the alley is prominently featured in GTA IV, when Niko Bellic takes Michelle to the Firefly Island Memory Lanes bowling alley on their first date.
In addition to bowling facilities, each Memory Lanes alley contains a mini Burger Shot restaurant where players can buy food and replenish their health (although it is not usable during an outing with a friend or girlfriend). In The Lost and Damned and The Ballad of Gay Tony, an air hockey table is also incorporated into the bowling alley, allowing the player to play Air Hockey.
- The signs in and outside of Memory Lanes light up at night to look like male genitals.
- The radio station Liberty Rock Radio 97.8 plays at both Memory Lanes in Liberty City.
- Each Memory Lanes has a Burger Shot that the player can refil their health at for $1.
- The name of the bowling alley is a refence to remember past experiences.
- On the elevated walkway at Firefly Island near Beach Gate.
- Golden Pier, just off Union Drive West in Algonquin.