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"Redefining Style."

Obey is a car manufacturer in the HD Universe of Grand Theft Auto. It is based on the real life manufacturer Audi.


The company was first spotted by a poster in Michael's Trailer. The name alludes to the founder of Audi, August Horch. "Horch", meaning "listen", becomes "Audi" when translated into Latin, "listen" being closely related to "Obey".


Vehicle Style Based on (HD Universe) Notes
9F Supercar 2007-present Audi R8 4.2 FSI Quattro R Tronic
Rocoto Luxury crossover SUV Porsche Macan (main design)

Audi Q5 (front end)

Tailgater Executive sedan 2004-2011 Audi A6 3.2 V6




  • The name "Obey" could be reference to the famous clothing brand and its use in aliases, which is very popular among the "SWAG" subculture.
    • In contrast to the statement above, the company's slogan is a pun on how "SWAG" was supposed to redefine style since it was introduced.
  • Obey may be owned by Vulcar since in real life, Audi is owned by Volkswagen
  • Truffade, Pfister and Pegassi are under the Vulcar and Obey group, like real life Bugatti , Porsche and Lamborghini are under the holdings of Audi and Volkswagen


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