Pete Vassal is the chief executive and founder of Eris Sportswear in Grand Theft Auto IV. He is never seen in the game but his name is mentioned on a variety of media. Vassal was famed as having the best abs of anyone running a BAWSAQ company, attributed his fitness to a punishing exercise regime. Later he admitted a chronic addiction to steroids and checked into rehab. He supports the use of child labor in Africa and South-East Asia for the company and defended that practice on the company website He is partially based on Nike founder Phil Knight, a fellow sport shoe mogul and fitness enthusiast.