- This page is about the clothing maker, for the "Semi" car engine, see PMP 600.
SEMI is a clothing manufacturer first introduced in Grand Theft Auto III, then later seen on Mules in Grand Theft Auto: San Andreas, then seen again in Grand Theft Auto IV. They mainly manufacture sports wear. There are no standalone SEMI stores in San Andreas; they sell their clothing (t-shirts and shoes) in Sub Urban stores. A SEMI store can also be found in Belleville Park near the Liberty City Memorial Stadium.
The company identity is based largely around penis references. In 1992, SEMI used a logo that resembles a semi-erect penis. They changed it sometime before 2001, then reverted to the old logo around 2008. The word "semi" is also slang for a half erected penis, with the slogan "Bend The Rules" implying the same concept. Their other slogan, "Play Hard", implies a full erection.
