Sebastian Dix is an luxury brand featured in Grand Theft Auto V.


The brand was founded by Epsilon member Sebastian Dix, who also designed the Epsilon robes. The brand is featured in the Chébs and the Leopolds stores in Rockford Hills, and multiple billboard advertisements can be found around Los Santos and Blaine County. Dix glasses are also sold in Binco stores.

It is a clearly parody of Christian Dior.


During the Ill-Gotten Gains Part 1 Weekend Special, it was possible to find a T-Shirt with a fake Sebastian Dix logo in the Special Crate drops in Grand Theft Auto Online[1].

During Ill-Gotten Gains Part 2 Weekend Special, a "Gold Dis" T-shirt was made available for the players who completed the Daily Objectives on July 10th, 2015[2].



Fake Logos


  • In real-life, the brand's Rockford Plaza advertisement is for Nike, with the words, Los Fearless.
  • As part of the typical crude humor of Rockstar Games, the name Dix could also be read as dicks.
  • The fake logos read as "Dis" could be a reference of disrespect to the Dix brand.