In GTA IV, the brand appears in bars such as Lucky Winkles and Steinway Beer Garden, and in GTA V, Stronzo bottles can be seen for sale in 24/7, Limited Service and Rob's Liquor convenience stores. The company is also one of the sponsors of the Bati Custom sports bike. A Stronzo sticker can also be seen on the Broken Bottle in the enhanced version.
It is like a parody of Italian beers Peroni (labeling) and its subsidiary Nastro Azzurro (the blue stripe at bottom). The words Foschia Rossa ("Red Mist" in English) may suggest that is a red beer.
- "Stronzo" is an Italian slang term for asshole and literally translates into "piece of shit". This insult can be commonly heard in GTA III being used by members of the Leone Family.
- The name might imply that the beer has poor quality.