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The Buy American Coalition is a series of advertisements in both Grand Theft Auto: Vice City and Grand Theft Auto: Vice City Stories which encourages consumers to purchase domestic cars out of patriotism (a reference to the US auto industry being threatened by the growing popularity of cheaper and more fuel efficient Japanese imports), although it concedes that the Maibatsu Thunder is cheaper and better than its domestic contemporaries. The ad campaign also encourages people to "take a mallet to a Maibatsu" in Vice City Stories.