- "Ludicrously over-priced gourmet organic food marketed under the guise of social and environmental responsibility."
- ―Description at Bawsaq.com.
It is a parody of real-life organic food companies such as Whole Foods Market. The player can buy stocks from them at the Bawsaq.com website. Its stores sell products like heirloom tomatoes, spirulina and non-dairy sparkling kefir. Its website is Grainoftruth.net.