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A West Coast chain of 'never frozen, often microwaved burgers' served with a side of right-wing values, religious fundamentalism, and belief that everything was better before the Voting Rights Act.
— Description at LCN.com.

Up-n-Atom Burger is a fast-food restaurant chain featured in Grand Theft Auto V and Grand Theft Auto Online. The player can buy shares of the company in the Lcn-exchange.com website.

Description[]

Its taglines are "Once It Pings, Eat Like Kings" and "Food from when we were morally superior". The latter refers to the restaurant's "atomic age" theme, as seen in their television advertisements. The atomic age (the late 1940s to mid 1960s) in the United States was characterized by strict social mores and patriotism. The company has 2 mascots named "Ray" and "May" who appear to be yellow blobs. Their taglines can be seen on the delivery trucks around Los Santos. The chain is based on In-N-Out Burger. Its main stock competitor is Burger Shot, while its other competitors stand as Cluckin Bell, Pizza This and Taco Bomb.

Despite the advertising, trucks, and other promotional material relating to the chain, the player can't eat at this restaurant.

History[]

The first Up-n-Atom was established near the Procopio Truck Stop in 1947, as a diner, with the tagline, "The Taste of America's Future".

Their menu includes:

  • The Triple Burger.
  • The 10-slices of Bacon-Triple Cheese Melt.
  • Extra Creamy Jumbo Shake.
  • Footlong Chili Dog.
  • French Fries.
  • Chicken Liver Surprise.

Radio Commercial[]

Transcript
Female announcer: You do everything in your car - from talking to friends to watching a movie to turning tricks with a coworker, so why should you get out of your car to eat? At Up-n-Atom, we're from a time when America didn't worry about global warming, cholesterol, or who could vote. Drive into Up-n-Atom today! Up-n-Atom: Food from when we were morally superior.

Company Trucks/Trailers[]

Visible in pictures and trailers.

Locations[]

Gallery[]

Trivia[]

  • Up-n-Atom is based on the Western hamburger chain In-N-Out Burger, with the the name being a pun on the phrase "up and at 'em".
  • The tagline refers to Burger King, which is already parodied as Burger Shot. The yellow curve up over the Up-n-Atom name is reminiscent of both the In-N-Out logo and McDonald's "golden arches".
  • In the TV commercials, some footage from L.A. Noire, in black and white mode, is used for the stock footage from 1950.
  • The description of "served with a side of religious fundamentalism" is a reference to In-N-Out placing Bible verses on the bottom of cups and burger wrappers.
    • This could also be referring to Chick-fil-A, a chicken fast food chain which was the subject of controversy after it was revealed that it had donated money to religious fundamentalist and anti-LGBT groups.
  • When nearing the base of the rocket statue at the Procopio location, a Geiger counter can be heard with the clicks increasing as the player moves closer.
  • The menu and commercial's exaggerated and unhealthy advertised products may be a nod to the Heart Attack Grill, a Las Vegas food attraction infamous for its high-caloric fatty foods and milkshakes. The restaurant itself has faced backlash from many health specialists, and the deaths of many people from heart attacks are attributed to the restaurant, which is its business moniker.

See Also[]

Navigation[]

Navigation
[ ve ]Restaurants and bars in the HD Universe
Fast Food and Diners
Liberty City60 Diner | 69th Street Diner | Bite! | Burger Shot | Chihuahua Hotdogs | Cluckin' Bell | Creek Street Diner | Ruby's Southern Soul Food | Rusty Brown's Ring Donuts | S & D Diner | Wigwam Burger
AlderneyBite! | Burger Shot | Chihuahua Hotdogs | Cluckin' Bell | Diner Bar Cocktails | Skyway Diner | Wigwam Burger
Los SantosBeefy Bill's Burger Bar | Bishop's Chicken | Bite! | Burger Shot | Casey's Diner | Chihuahua Hotdogs | Clappers | Cluckin' Bell | Gyro Day Hot Food | Horny's Burgers | La Vaca Loca | Lagoon's Diner | Last Train in Los Santos | Lucky Plucker | Pebble Dash Pizza | Rusty Brown's Ring Donuts | Slice 'N' Dice Pizzeria | Snr. Buns | Spitroasters Meathouse | Surfries Diner | Taco Bomb | The Taco Farmer | Taco Libre | Up-n-Atom Burger | Wigwam Burger
Los Santos
County
Chihuahua Hotdogs | Mom's Pie Diner
Blaine CountyBayview Lodge | Chihuahua Hotdogs | Famous Hamburgers | Rex's Diner | The Taco Farmer | Up-n-Atom Burger |
Bolt Burgers*
Traditional Restaurants
Liberty CityAl Dente's | Alazone's Italian Food | Ali Mac's Bistro | Big Wang Restaurant | Da Cruz Restaurant & Deli | Drusilla's | Fanny Crab's | The Flaming Fez | Fudz's Delicatessen | Gelateria Pasta Liquor Pizza | Gozushi! | Gulag Garden | Little Gorbachefs |Out of Towners | Pizza This... | Poop Deck | Squid Row | Sum Yung Gai | S'wish Pizza | Viendemorte | Vinewood Bar & Grill
AlderneyFanny Crab's | Gozushi! | Mr. Fuk's Rice Box | Nonna Pina's | Pizza This... | Squid Row
Los Santos24-Hour Chinese Restaurant | Al Dente's | Attack-a-Taco | Beachwalk Bistro | Del Perro Restaurant Plaza | The Fish Net | Haute | Hearty Taco | Jazz Desserts | La Spada | Les Bianco | Las Cuadras | Noodle Exchange | Nutsaki | Out of Towners | Pipeline Inn | Pizza This... | S. Ho Korean Noodle House | Sharkies Bites | Singleton's | The Split Kipper | Viendemorte | Vinewood Bar & Grill | Wok It Off
Cafes
Liberty City8-Ball Cafe Bar | Bean Machine | Homebrew Café | Superstar Café | TW@ | Wilberts' Coffee and Tea
AlderneyGreasy Joe's Café*
Los SantosBean Machine | Café Austère | Café Redemption | Cafe Vespucci | Coconut Café | Cool Beans | Crucial Fix | Dune-O's Beach Café | Ground & Pound Café | Hit 'n' Run Coffee | Hwan Café | Java Update Coffeeshop | Little Teapot | TW@
Blaine CountySkyview Pala Springs Cafébar
Tarbrush Café*
Bars
Liberty City8-Ball Cafe Bar | Comrades Bar | Donnies Bar | Homebrew Café | Jerkov's | Lucky Winkles | Ming Inn | Out of Towners | Steinway Beer Garden | The Bay Bar
AlderneyDiner Bar Cocktails | Leprechaun's Winklepicker
Los SantosHi-Men | Pitchers | Las Cuadras | Limey's Juice and Smoothies | Mirror Park Tavern | Out of Towners | Pipeline Inn | Shenanigan's Bar | Singleton's | The Lost MC Clubhouse | The Lust Resort
Blaine CountyThe Hen House | Hookies | Mojito Inn | Skyview Pala Springs Cafébar | The Bay Bar | Yellow Jack Inn
Crocs Bar*
* denotes the restaurant or bar has no physical appearances in the HD Universe

** denotes the restaurant or bar is accessible to the player in at least one of its appearances


Category:RestaurantsCategory:Restaurants in GTA IVCategory:Restaurants in GTA Chinatown WarsCategory:Restaurants in GTA VCategory:Bars • Category:Bars in GTA IV • Category:Bars in GTA Chinatown Wars • Category:Bars in GTA V • Category:Bars in GTA Online
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